The new year brings up lots of discussion on what your plan or SEO strategy should be for your business. It’s important to look at your customer’s experience and what they are looking for when they come to you. The advances in technology and new ways of gaining information from clients allow businesses to cater to their clients and potential clients. What you need to include in your SEO plan for 2020:
Understanding Your Customer’s Experience
The amount of information that a customer gains before walking in your door is continuing to grow. They want to know wait times, hours, what the outside or inside looks like, what the service looks like if they should tip, etc. That’s a lot of information! This means that it’s really important to keep your business information updated frequently and to add new pictures and posts to your Google page as often as possible. This allows existing and potential customers to learn more about you.
Mining Data and Why We Do It
When running a business you need to know what your clientele looks like. This could mean where they are from, their age, interests etc. The way we gain this information is through AI (artificial intelligence) and ML (machine learning). Large amounts of data are obtained through these channels that can help your business grow and thrive. This way you can see your customer patterns and effectively cater to what their interests are. Ads are a great way to successfully utilize the data that you find.
In order to find the right keywords for your website, blogs or other content you must do some research on your customer base. You’ll need to find out what type of information your customers are looking for, how they are looking for it and what keywords they are using to find it. Identify what type of audience you think will be most likely to use your specific product or service. After you have determined this then you can find where they will go online. Once you know this information you can create surveys and determine their interests, demographics, and habits to better help you get more business!
Creating Better, Detailed Content
In 2020 we are finding that it’s important to dive into some deeper content around your business. Google is zeroing in on the “quality of content” out there and looking at business websites in more detail and what they have to offer. How do you create more detailed content you ask? Writing longer blog posts, ultimate guides and researching topics that have detailed information that can be relevant or helpful in your industry. Search a little further than your typical search sites for content that is relevant to you to see what’s out there.
Let 2020 be your year to make your business the most successful that it’s ever been! Research your audience, get some amazing data and write some great content! And if you’re having a hard time and need some help give us a call. 480-626-4807 or email [email protected]