Local search engine optimization (SEO) is an innovative way for any website to rank high on the local searches. This type of SEO offers several benefits to small and medium businesses. The most prominent among them are reduced cost of local SEO campaign, potential to outrank even the top companies in search engine results, and very low competition. All these benefits make local search engine optimization an attractive proposition for all those who want to attract customers from their local areas without spending too many marketing dollars.
When a user searches for a specific keyword or keyword phrase, search engine will return results from around the world on its SERPs (search engine result pages). In local searches, the users will get a list of companies that are local to him or her. This means the user is interested in doing business but only with the local companies. Therefore, when you rank high on the local search results, chances of getting noticed and getting more customers automatically increase. Local search engine optimization is best for all types of professionals and businesses such as lawyers, plumbers, electricians, air conditioning contractors, roofing contractors, salons, restaurants, grocery stores and so on.
Another benefit of local SEO is lower cost associated with it. Instead of submitting your website to hundreds of top directories to get backlinks, interacting on social media, and indulging in both on-site and off-site SEO, there is less work in local SEO. Best of all, off-site SEO is much more effective when it is tailored for the local searches than for global SEO. Therefore, there is no need to spend time and money to get thousands of backlinks to rank high on the global searches. With consistent local SEO efforts, you can literally rule your niche and surge ahead of top competitors within a short time.
Another benefit of ranking high on the local searches than global searches is that there is very less competition in local searches. While exact competition may vary from region to region, but there are bright chances of you ranking on the top for your niche keywords resulting in high online visibility and traffic, resulting in more sales. Local searches exclude all competition that is nearly impossible for you to beat, such as big companies who have worked on their SEO for years using huge amounts of money and efforts.
Lastly, local SEO can easily surpass the amount of business that global search results can bring to any company. When any customers is searching for any product or service specifically in their area, they are interested in doing business. For local businesses, these type of customers are the ones that are most likely to do business with them. This will result in higher conversion rate and more profits.