Chatbots In The Digital Marketing World

What Are They?

Have you ever noticed that when you go to a website a little box pops up and usually asks if they can help you with anything? This is called a chatbot. A chatbot in easy terms is a “robot” or computer program that can mimic human interactions in the form of text or speech. They are used to provide useful information instantly so that you don’t have to search or contact a business directly.

They are mainly used for interactions with many people to answer questions right on the spot but they can also be used to make purchases depending on the business you are looking for.

Why Are Chatbots So Mainstream?

The reason why chatbots are becoming increasingly more mainstream is because they are very intuitive, inexpensive and interesting. The other nice thing about them is that you don’t have to leave the current page you are on. All you have to do is click on the conversation window and you can instantly have a chat with them.

Because they are so easy to use, chatbots are very popular in the digital marketing world. Every customer expects a quick response to their questions when they enter a website. With the use of a chatbot the customer service experience is improved because it has the ability to take care of a customers questions and queries right away.  Some of the advantages include:

  • Reduced wait times for customers
  • Reduced staff needed
  • 24-7 response time
  • No need for a live representative

Show Your Brand and Collect Data

Building your brand is the key to success in the marketing world. Chatbots help distribute information about your brand as well as connect with the customer directly. They are able to give information on discounts, promotions or other benefits that your business may be offering.

When chatbots are being used they are able to collect valuable data such as buying patterns and customer behaviors that may be useful for a business to understand the market and value of their product. This is helpful when creating future marketing strategies.

Have a question about chatbots or want to create one for your business? Contact the Get Found Local team at info@getfoundlocal.com

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