Customer reviews can help in becoming a successful business owner. They impact current customers, future customers and the reputation of your business. Customers spread the word about your business and whether or not they had a good experience. And when people write a review about a business a lot of the time it is negative.
Think about it. When you have a good experience somewhere you may not think to leave them a positive review, but when you have an awful experience somewhere the first thing that you want to do is write a bad review about them. People need an incentive to write a positive review. Here are some tips on how to get positive reviews from your customers:
social media– this is the ‘go to’ place for customer feedback. Everyone who is anyone is on social media and they just love to talk about the places that they go and what their experience was. As a business owner you need to make sure you are present on all social media platforms, post frequently, and always respond to every review (including the positive ones).
don’t wait– Ask right away or shortly after a purchase has been made for your customer to write you a review. Don’t bombard them right away but do send a follow up text or email within a day or two to get feedback when people are most likely to remember.
incentives– Everyone is looking for an incentive. What’s in it for them? Why would they want to take their time writing a review for you? Gift cards always do well or discounts on services.. Also, seasonal items are always a good option for promoting such as gift cards during the holidays, money for a spring break trip, etc.
keep track– Make sure that you are tracking and monitoring all the reviews that are coming in from each and every platform. Respond to every review if you have time. It makes a difference and it shows people that you care. And on the plus side you always know what people are saying about you. A good rule of thumb is to check your reviews weekly.
share positive reviews received– If you receive a good review show it off by posting about it! It not only shows people how great your business is but it also shows the person leaving a review that you care and are thankful for the time that they spent writing it.
ask in person– If you are able to do so, try and ask the customer in person to leave the review for you. It is more personal and they are more likely to actually leave the review if they are asked by a real person rather than a text or email. Some people will feel more inclined and obligated if they are asked by a real person.
Reviews matter. They are real and the more you have, the better the reputation of your business will be. If you need help with engaging your customers in the review process please don’t hesitate to contact someone from our team at firstname.lastname@example.org