The leads we generate are non-responsive to our follow up efforts
Filling the funnel with leads and not having them convert is a result of either unqualified leads or poor follow up messaging. There is an art to follow up and a fine line between follow up and being an annoying spammer. Too often and people unsubscribe. Not often enough and people forget about you. Use the wrong tool and the list never receives your message.
Good content takes thought and work. If it was easy everyone would be doing it.