Digital marketing has transformed the way people market their business and has taken over the traditional or old school way of going ‘door to door’ to grow your business. A large component of this type of marketing is email marketing. Some of you may think that email marketing isn’t as significant with the advances in technology but it’s important to remember the reasons why email marketing can make an impact on your business. Here are some reasons why you should start using email marketing for your business:
- Email marketing is easy to measure and track
Most email marketing campaign programs allow you to track the outcomes of a campaign that you’ve sent. They can track how many people have opened, unsubscribed and clicked through your campaign. This is helpful in knowing what is working and what isn’t which allows you to tweak, edit or throw out an idea altogether. Keep in mind that too many emails can cause your unsubscribed rate to increase so make sure to limit your emails to once per week or less.
- It’s Inexpensive
With email campaigns you have the ability to reach a very large audience for as little as pennies per message. This can be helpful when trying to make an impression on a large group and it allows you to send out lots of campaigns. This means that you can try out different ideas to see what works and what doesn’t. The cost per conversion is extremely low for these types of campaigns which means that everyone should be doing it!
- Brand Awareness
Showcasing your brand is an important aspect of marketing. Giving the client a sense of who you are, what you’re about and what you have to offer. The fact that you’ve gained the person’s email address means they have shown some interest in your product or service. The next part is creating a compelling campaign that will keep their interest. Being active in the community and allowing customers to see that you aren’t constantly “selling” them is a great way to build your brand.
Lastly, remember that almost EVERYONE uses email. And they have access to it 24-7 on their phone, tablet or computer. It is one of the easiest and least expensive ways to market your business.
For more information or if you’d like help on building an email campaign contact the Get Found Local team at [email protected] or call 480-626-4807.