The problem with internet marketing for businesses that draw customers from their own city has been the cost and complexity of effectively reaching customers in the neighborhoods.
For years, dentists, chiropractors, attorneys, auto repair shops and others have been splitting their advertising dollars between mailings, newspaper ads, coupon packs, several variations of the Yellow Pages and other expensive advertising methods. While each of these can play a part in reaching local customers, the cost of advertising in each rises as printing and postage costs increase.
Recent studies indicate that 30% of every search on the Internet is local in nature, meaning that local consumers are looking for businesses in their own backyard. According to Lee Ranalli, Vice President of Sales for Get Found Local, a Scottsdale, AZ-based local lead generation company, “70% of U.S. households use the web to help make decisions when shopping locally for products or services and that number
goes up exponentially when the perceived purchase price is over $100.”
Ranalli says, “The internet is where a local business with a small advertising budget can reach local customers and compete with the corporate giants. A business can be listed in the search results of the major local search sites and online Yellow Pages. The big guys may already have spent tens of thousands of dollars to create a large presence online that helps them get found nationally or internationally. However, most haven’t figured out how to get their individual locations found in Google, Yahoo, Dex, Superpages and other local information providers. With the Get Found Local service, businesses don’t even have to have a website to be found by customer’s right in their own back yard.”
GetFoundLocal.com has launched a website where business owners provide information about their business detailing location, hours of operation, brands carried, professional affiliations and other information that customers would like to know about them. The information is then hand submitted to each of the major local search sites. These search providers display web page ads that are delivered to millions of local consumers every day. The Get Found Local service is $249.00 one-time setup and $49.00 per month. The service includes inclusion in a coupon distribution system that connects businesses within the community to one another.
Get Found Local is a Scottsdale AZ-based local lead generation and local search engine optimization and marketing company that lists businesses in local search sites. For further information please visit www.getfoundlocal.com or contact Lee Ranalli at 1-866-391-0486.
