Google My Business: Why It’s Important And How To Use It

Google My Business is a tool that is used to provide social media for your business. The dashboard allows you to manage your company’s information across all Google’s platforms, including Search, Maps and Google +. The dashboard’s posts are created based on your businesses events, products and services. The post is seen when a customer looks up your business in Google Search and Maps. This is a great way to show your customers what is new and exciting with your business, for example, specials, discounts, new hours, services etc.

In order to benefit your business, we’ve put together some helpful tips for posting to the Google My Business platform.

Here are some things that you should do:

  • Make it brief and to the point
  • Include an image that is clear and well-lit
  • Use inspiring headlines
  • Have clear call-to-action statements such as “book now” or ‘learn more”
  • Be personal

Here are some things that you shouldn’t do:

  • Don’t use abbreviations or commercial slang that people won’t understand
  • Limit the number of exclamation points and all caps
  • Limit to one offer or sale per post
  • Don’t offer a deal with too many exclusions

All of the Google My Business posts have a 1-week shelf life. This means that after a week they are no longer seen by the public. It’s important to make the most out your posts so that they reach the people that actually get to see them. Take time to make the posts unique, creative and well thought out. Don’t make them too sales-y and try to put yourself in your customer’s shoes. What would they want to see? How can you entice them?

All these things put together could really make a huge impact on your business and future customers. We’d like to help you meet your goals and exceed your expectations. Our team of experts are well versed in the Google My Business realm and would love to help you brainstorm some ideas for your business. Let us know how we can help.

If you would like to know more about Google My Business download our free,  Google My Business 2018 report here.

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