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Google Reader (87) From : gapingvoid: “cartoons drawn on the back of business cards”

I just bought the URL, www.futilemarketing.com.

I’m not planning on turning it into another website, nor am I planing to launch a new business called “Futile Marketing”. It’s just a name I very much wanted to own.

Why? Because “Futility”, as a marketing strategy, is an idea that’s currently fascinating me.

Conventional Wisdom dictates, if you’re trying to market something, the last thing you want your marketing campaign to be is “An Act of Futility”.

But… are you REALLY sure about that?

I was thinking recently how most of the stuff I’m most proud of, started off as acts of futility.

-Drawing cartoons on the back of business cards started off as an act of futility.
-Getting an English tailor to blog in the hope of selling more $5,000 suits started off as an act of futility.
-Launching a national UK supermarket wine via the blogosphere started off as an act of futility.
-Getting Microsoft to re-think about who they are using nothing but a single cartoon started off as an act of futility.
-Choosing a highly irritating puppet to launch a major new French wine started off as an act of futility.
-Convincing one of the most respected publishers in the world to turn a blog post into a hardcover book started off as an act of futility.
–Getting West Texas cowboys to start drinking South African wine started off as an act of futility.

And if you think about it, the world is full of other, similar examples.

-Getting people to pay $4 for a cup of coffee started off as an act of futility.
-Getting people to give up their horses en masse in exchange for an internal combustion engine started off as an act of futility.
-Getting people to pay for software without any hardware attached to it started off as an act of futility.
-Building a multi-million dollar cottage industry using nothing but blog advertising started off as an act of futility.
-Writing a children’s book about wizards in an Edinburgh coffee shop started off as an act of futility.
-Trying to halt the Nazi invasion using nothing but Spitfires started off as an act of futility.
-Stopping the largest army the world had ever seen with just a small phalanx of 300 Spartans started off as an act of futility.
-Trying to blow up the Death Star using nothing but thirty X-Wing fighters started off as an act of futility.
-Convincing the USA to elect an African-American as their President started off as an act of futility.

Are you thinking what I’m thinking…?

Tags: gapingvoid: “cartoons drawn on the back of business cards”

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