How Dropping Yellow Page Ads is a No Risk Proposition

MerchantCircle Journal January 2009

As the economy drifts further into recession, it’s more important than ever for local business owners to take the necessary steps to ensure their business future. While the SBA is dragging their feet, merchants today, can and should drop their expensive print Yellow Page ads. The debate has been going on in our merchant forums for months on whether Yellow Page ads are worth the cost they incur. Below is a sampling of merchants from across the country and what they’re posting:

Says Amie Clark in Beaverton, OR: “Yellow Pages is a waste of money- I paid about $1000 per month in 2007 between the two books in the Portland metro area and probably broke even. The downside to our ads is that it attracted lots of calls, many of whom were not appropriate customers for us.

”Says Raechel Morris in Saratoga Springs, NY: “…all i know is my biggest account googled businesses of my nature and found merchants circle first and read the testimonials and so far has given me 16,000 worth of business this summer. The yellow pages don’t even show up.”Click here to read the entire discussion.

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Tags: yellowpages, local advertising, local search

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