How to Repurpose Your Business Blog Content for Great Social Media Posts
There is really no argument when it comes down to it, content is the most important component of your online marketing. Having solid, in-depth, and authoritative content will drive your Google rankings, improve your website analytics and also convert customer sales.
Like having quality content itself, social media is another major component of your online marketing strategy. Social media utilized properly is much more than just a platform you can use for free marketing. Social media can do so much to increase your brand awareness and build customer loyalty! You do not want to miss out on the opportunity that social media provides.
One thing that separates social media from other platforms that you might use to reach customers is that it is not one-way communication. Social media provides you with a great opportunity to get to know your customers, build relationships and get tons of great unfiltered first-hand feedback. You will want to take advantage of this as much as possible.
You can use a service like SurveyMonkey. This will allow you to survey your customers and potential customers directly by making surveys that you can use on your social media streams.
One of the disadvantages of social media is the amount of time it takes to create the great content it takes to make social media work for you. A great way to cut the time it takes to create exciting social media content is to share or even repurpose your business blog content for social media.
Promote Your Blog on Social Media
This one is pretty obvious. Clearly, you will want to get your social media followers reading your blog and your blog readers to follow you on social media. This will get you more exposure on both platforms which will increase your visibility.
Create Posts and Memes from Your Blogs
You can use an online graphic editor like Canva to create great posts. Use the image from your blog and then add a great quote or stat from the blog for a perfect post. A post like this will be able to stand on its own as content or you can include a link to the article as well, depending on your intent for the post.
Make sure that you are adding your logo to the image so that your brand visibility is not lost in the process. If you do not have a logo, you can create one for free online at LogoCreator.
Rewrite Your Blogs for Social Media
You can easily rewrite specific sections of your blog into shorter summaries of the topic for social media posts. Infographics make great posts too! You can share any infographic you use in your blog with a short description for a great informative post.
Use Your Blog to Promote Your Facebook, Instagram & More
Not only can you use your social media to promote your blog, but it works the other way around too. Anytime you post a blog you can and should add a mention or link to your social media accounts.
Reduce Your Social Media Stress
In it’s best form, social media is meant to be fun and entertaining, not stressful. If keeping up with all of your social media accounts is not fun for you or taking up too much of your time, try an app like Hootsuite. Any of the social media management apps will help you put all of your accounts in one place, schedule posts, and generally streamline your social media experience.