For many of us getting a new idea for a product or a service funded can be harder than the actual design/ engineering/ manufacturing/ distribution of it.
Here is a very great idea from inventor Ryan Grepper of Portland Or. Ryan has re-invented the cooler. His goal was to raise $50,000. on Kickstarter.com to fund the project. With 48 days to go he has raised over $3,000,000.00 in pre-orders.
If you have not seen the project yet, it is worth looking at it, Not only is the product the “coolest” but pay attention to the detail in how he wrote the copy and presents the product.
You can find the full details about the coolest on Kickstarter here. http://kck.st/1q1YaOW