Lifetime Value of a customer Calculator

If you are not generating sufficient margins from your sales, or your sales and marketing efforts are inefficient, you will be chronically strapped for cash.  Of course, if you are just starting your practice, you will be spending far more to acquire new patients as you build awareness of your practice.  But you should see a reduction in patient acquisition costs and increases in lifetime value as you retain patients for longer periods – and encourage them to refer friends and family to you.
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