Mobile consumers impact Marketing

Motor travel in the U.S. is expected to be up by almost 5% this Independence Day holiday over last year.

That means that more people will be traveling with the three things they do not leave home without. Keys wallet and phone.

What does that mean to you the local business owner/manager? It means that there are more people who will be looking for what you have to offer by using their mobile device. Yelp is reporting that in the first quarter of 2012 a full 40% of the searches conducted on their site came from mobile phone apps.

Yelp listings will soon be featured on Bing’s local search, a number of the navigation systems built for cars and trucks and possibly most importantly they will be featured in Apple’s maps.

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