Social media sites like Facebook, Twitter, YouTube, Folkd and Yelp are basically on line communities used to connect like-minded individuals to discuss interests and activities.
Social networking services are free and optimized to be seen on any device. This makes them easily accessible from home, work and on-the-go via mobile phones.
Networking both on line and off line is often the best way for a business to grow a loyal customer base. Distributing the scoop on your latest products and sale promotions via networking on line is the fastest and often times, cheapest way to reach those that are interested in what you have to offer.
Because of the sheer numbers of people using social media sites you are almost guaranteed a certain degree of exposure. If you are interesting, have a product/service that others want and position your self as an authority your following will grow.
Not all of social media marketing is a bowl of cherries
Good reviews and especially five star reviews will build credibility The more people who praise your product, the more other people will want to purchase it. Of course the inverse is also true. Many businesses have experienced a negative review written about them. No reviews and bad reviews will drive people away from your business.
You may be wasting your off line marketing dollars
Think about it this way. If you are doing any sort of off line advertising you may not be getting the return on investment you want and at worst harming your business.
Here is why.
Many people don’t immediately pick up the phone and call when they see or hear your ad. They may not even remember the web address/telephone number of your business. But they might remember the business name. They then go to a search engine – usually Google and they search for your name and city. The first thing that comes up is your name and your reputation!
Google displays how many reviews that have been written about your business. If you have 10 or more reviews, they show a rating of 0-30. Studies have shown that people believe reviews as much as a personal recommendation 79% of the time and that if there are less than 10 reviews they don’t believe the business is credible. No matter what you think about this, it is very important to monitor and market your reputation. People will talk about you on line.
Social MediaMarketing has become an indispensable tool for businesses. Needless to say not all that venture into this kind advertising will succeed. Like most networking businesses, it takes a lot of time and effort to get the ball rolling.
Social Media success requires knowledge, planning and a consistent effort.