Why Reviews Are Essential To SEO

As a business owner you probably know that your online reputation is a key indicator to how successful your business may be. What people say about you and your business, especially online is important.

Reviews are one of the easiest way to show what your customers are saying about you. More and more people everyday are relying on what reviews say before buying a product or service.  Approximately 93% of people say that they are influenced by what an online review says and they may base their buying decision on this.

Some reasons why reviews are essential to your SEO include:

-Your Rankings

Online reviews can make up to 10% of how you are ranked in the search results on Google and other search engines. Other areas include your NAP, keywords and links.

-Which Search Engines Are Found

Some reviews get surfaced specifically on whatever the one review site is while others are synced to other search engines. The larger search engines (Google, Yelp, Bing) generally will sync with other search engines that allow people to see their reviews.

-Consumer Buying Decisions

Review websites provide customers with the most helpful information to influence them about their future purchases. The faster the information gets to them the more consumers will go to them.

Managing your online reputation is essential once you start receiving your customer’s reviews. From there you can create ways to get notified immediately when you get a review and you can keep track of what people are saying about you. Positive and negative opinions will come up but these are very helpful in learning and growing as a business.

 

For more information contact the Get Found Local team at info@getfoundlocal.com

 

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