This Halloween season, don’t be afraid of your negative reviews

This Halloween season there are plenty of things to be afraid of, but a negative review should not be one of them.  In fact, most reviewed businesses have at least one negative review. If you don’t have one yet, understand that someday you might.

Let’s be honest: you can’t please 100% of your customers 100% of the time. You’ve got to cut yourself some slack. Why? Because your customers do. In fact, businesses with a mixture of negative and positive reviews on their page often receive more traffic than listings with only 5-star reviews.

Keep in mind that you can always respond to your negative reviews. We recommend a diplomatic, private response to 1- or 2-star reviewers. Sometimes, customers will update their review after being approached by an apologetic (or apologetic-sounding) business owner.

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