What does local search marketing have to do with your underwear?

What do your underwear and your marketing have in common? Maybe nothing. This German ad shows how a little creativity can go a long way in helping promote your business.

Most guys are not interested in watching some dude walk around in his drawers making it tough to get them to watch a commercial and build their underwear brand. This was a really creative way to get men to watch a underwear ad and it went viral. JOCKEY claims that they have had a 600% increase in market share since this ad went live.

PG warning. (in case you are sensitive to that sort of thing)

What does local search marketing have to do with your underwear?

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