What do your underwear and your marketing have in common? Maybe nothing. This German ad shows how a little creativity can go a long way in helping promote your business.
Most guys are not interested in watching some dude walk around in his drawers making it tough to get them to watch a commercial and build their underwear brand. This was a really creative way to get men to watch a underwear ad and it went viral. JOCKEY claims that they have had a 600% increase in market share since this ad went live.
PG warning. (in case you are sensitive to that sort of thing)