As a business owner, you should know about reviews and why they must be an important part of your marketing plan. Get more reviews, especially positive reviews and you will realize a huge impact on new and existing customers who are reading about you.
Reviews are so important that the search engines have made them a part of the ranking factors. Just having a lot of good, reviews isn’t all it takes to get to the top of the local search results page but it is one of the pieces that’s required. Google likes businesses that people are talking about.
As frustrating as it can be, it makes a lot of sense. Who would you rather do business with? One whose customers only think they should be rated 2.3 stars or one that has 4.3 stars. This is especially true if the business with a higher rating has been getting more reviews. Of course the more current the reviews the more confidence it instills in potential new customers that the rating is accurate. 40% of consumers only take into account reviews written within the past 2 weeks – up from 18% last year *
The explanation may lie within the following statistics.
- 86% of consumers read reviews for local businesses (including 95% of people aged 18-34) *
- Consumers read an average of 10 online reviews before feeling able to trust a local business *
- 40% of consumers only take into account reviews written within the past 2 weeks – up from 18% last year *
- 57% of consumers will only use a business if it has 4 or more stars *
- 80% of 18-34-year-olds have written online reviews – compared to just 41% of consumers over 55 *
- 91% of 18-34-year-old consumers trust online reviews as much as personal recommendations *
- 89% of consumers read businesses’ responses to reviews *
None of us leave home without three things. Our keys, wallet/purse and our phone. At our fingertips, we have “the Google machine” to find answers to our questions. Everything from “how to get rid of bunions” to “dentist near me” to “Bob’s plumbing”. We type with our thumbs or ask with our voice. Either way, Google delivers an answer. And the secret to online success lies within these results.
Depending on the keywords that your business should be found under and the industry you are in, you may not be ranked high in Google. You may not be able to afford to be in the top paid ads on the page. This is understandable (I didn’t say acceptable) because there are a lot of competitors all fighting for one of the 3 spots that are featured on the map and a couple of expensive per click ads.
None of this has anything to do with your website. In fact, most people who search find business listings on the maps at a property called Google My Business. This is as far as a majority of people go in their search for who to do business with. Why? Because everything they need to judge you is right there. Contact information, service area or a map to your location and your REPUTATION.
If you have nothing that stands out and encourages the potential customer to call you, why would they? At a glance, they look for your Google or Yelp or TripAdvisor or any industry-specific site that has a bunch of gold stars. Not only do the stars catch the eye, but they also give an instant vote of confidence in your business. Without the gold Stars, a lot of people will simply change their opinion of you and search for someone else. Now instead of searching for your name, they search for “dentist near me” or “plumber in Tempe”. The search results will show them a competitor with a reputation that other people TRUST. A competitor of yours that has a better, more trustworthy reputation than you do.
You can find more information about this topic in an in-depth look at getting more Google Reviews in 2019
We have a tool that can help your reputation and get you more reviews! This tool exists and it is brand new. We call it mezinGO. In South Africa the ZuLu word mezinGO means magic. mezinGO is magic for companies wanting to build trust, their reputation, enhancing the value of advertising, and grow through Word of Mouth marketing.
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