How to Improve Your Word-of-Mouth Marketing and Get People Talking About Your Business
Plenty of research has shown that word-of-mouth marketing is an invaluable method for businesses, especially when they are starting out. It makes for a reliable customer basis and has been proven more likely to draw in new customers. That is all great news, but how do you get people talking about your business and improve your word-of-mouth marketing?
What is Word-of-Mouth Marketing?
Word-of-mouth marketing is simply when people talk about your business to other people. It often predictably starts with friends and family, and then onto previous customers. Ensuring that people have a positive experience with your business makes this marketing method an exceptional way of increasing your customer base and sales.
Research has shown that people trust hearing about a business from talking to people much more than when they see a paid-for advert on social media. It is a trustworthy and very valuable tool to have. The more a business can get people talking about them, the more people will hear about them and want to access their products or services.
How to Get People Talking?
Firstly, do not be afraid to ask. People are inherently good and if you ask friends and family to recommend you, they are likely to do so. Give your granny a ring and ask her to drop a hint at her weekly aerobics club. Call your dad and get him to mention it to customers at his car dealership. Mention what you do to your local shop keeper, or chat about it with mates down the pub (if they ever open again). In the meantime, put a post on your personal social media account asking for people to share your business with their friends who would potentially use your services. Make sure not to overdo it, and time it well so that people don’t feel like you are pressuring them. Calling your sister at the end of her workday when she’s stressed is unlikely to get results but letting her know on the weekend over a glass of wine could lead to her showering her friends with your business cards when she next drops the kids off at nursery.
Give People the Tools to Talk About
Making it easy for people to talk about you and share what you do is so important. It can be difficult to know what to say and how to say it.
Create a logo using an online LogoCreator.io and get yourself business cards. Hand piles out to friends and family to spread around, and leave some in your bag at all times. Get stickers printed with content related to your business and add them to every package you sell. Create packaging with your logo on it and add a note saying thank you and asking for people to share your business with their friends and family. Put a few business cards in the bottom of every bag you back and mention to the customer that you have in case they want to share them with their friends or neighbors.
Creating signage for your business is important, show people you are open for business and promote yourself at the same time. If people walk past your business and it catches their eye they are more likely to talk about it with friends. Get temporary promotional signs, “This weekend 30% off”, it will get people talking. This is why places like Starbucks give out free coffees, everyone in town will spread the news and soon they will make more sales in an hour than in a whole day just from word-of-mouth advertising.
What Gets People Talking
Marketing is more than your brand identity. Now that your friends and family have told everyone they know about you, you need to get people talking online too. First and foremost, post interesting and different content and do it often. Competitions and video content can help people interact with you. Sharable content like articles and memes can be a great way of boosting your word-of-mouth advertising. Producing content that excites your customer or makes them emotional can be a great way of getting them to share your business.
Making sure you have a great relationship with your customers is the golden rule. Going beyond with your customer service and posting personal content will get people feeling like they know you. Having this emotional connection is invaluable for word-of-mouth marketing. It will get customers talking about you, sharing your content and wishing you well. Once you have loyal customers like this, your business is almost certainly on the up.
So, remember to love your customers, hone your brand, and don’t be afraid to be open and honest with your friends and family about how much they can help you!